Level 5 Higher Diploma in Marketing Management

The programme builds on students understanding of the crucial role that marketing plays in business development. Particular emphasis will be placed on the deeper principles of marketing, and emphasis on customer relationship management. 

Course Structure:

Six Compulsory Units:
•    Marketing Policy, Planning and Communication
•    Organisational Behaviour
•    The Business Environment
•    Managing the Customer Relationship
•    Principles of Marketing
•    Marketing Information systems

Plus Two Units from:
•    Economics for Business
•    Principles of Business Law 
•    Quantitative Methods for Business Management
•    Sales Management

Entry Requirements:

Prospective students must have one of the following:
•    An ABE Level 4 Diploma
•    Two level 3 passes (‘A’ level standard)
•    A level 3 qualification, or above, as notified on the NQF or QCF of the United Kingdom. 
•    Overseas qualifications, as judged by UK NARIC, to be equivalent in standard to a level 3 qualification in the UK
•    In absence of formal entry qualifications, but there is appropriate employment for at least two years. A signed reference letter from employers must accompany all such applications.
•    International: IELTS 4.5 band in each component; or other UKBA approved test

Assessment

3 hour Final Examination will be with the awarding body ABE, at one of their examination centres. 

Progression

Students have the choice to use this Diploma to do the following:
•    Apply for a Job – where a level 5 qualification is sufficient
•    Progress to the Graduate Diploma level – which is equivalent to the second year of a degree programme. This will allow you to gain further knowledge and develop more skills demanded by employers and universities.

Other details

Awarding body: Association of Business Executives (ABE)
Tuition Fee: see Fee Information section
Duration: 1 year
Mode of Study: Full-time and Part time* 
*subject to minimum enrolment numbers